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City eager to show itself off
By Kenny Green, kgreen@acnpapers.com
When most people think of Mesquite, they usually think of the wood. The city of Mesquite, long known as the rodeo capital of Texas, has started a campaign to let the metroplex know that the city is a great place to live. Mesquite was recently ranked as the 135th safest city in the United States by CQ Press.
The rebirth and revitalization of Mesquite is tied to the ongoing Project Renewal. The project’s main goals are to make the city a better place to live by repairing neighborhoods and commercial areas that have been around a long time and are starting to show their age.
The city has designed a new interactive Web site, www.mymesquitetexas.com, which allows users to see exactly what projects have been completed and which are underway. The site also features a Why We Love It section that has video clips of residents talking about why they love the city of Mesquite.
In addition to the Web site, the city has partnered with the Mesquite ISD and the Mesquite Chamber of Commerce to launch an outdoor campaign utilizing billboards to show the metroplex what the city has accomplished so far in its efforts to reinvent and revitalize itself.
“The whole purpose behind both the new Web site and our new outdoor campaign is to take a more proactive approach, to tout the positive changes that are happening in Mesquite, and to begin sharing that good news more aggressively, both with our existing and potential residents,” said John Mayner, marketing manager for the city of Mesquite,
There are currently five billboard locations that the city has a one-year agreement to utilize. They are located on three of the city’s major freeways to ensure high visibility.
“Each quarter will unveil something new until all of north Texas knows what Mesquite has to brag about. The first set of billboards touts our sense of community,” Monaco said. “There is no shortage of good news. Watch for it on the billboards.”
Mayner said that the city was able to get a really good rate on the billboards due to the current economic situation of the country. All funds for the campaign where provided from the normal advertising budgets of the city and the school district.
Mayner said that the process of getting the message about Project Renewal and the city’s efforts to enhance Mesquite has been going on since before he was hired 18 months ago. The city has been doing research for years to determine how to best market itself to current and potential residents and businesses.
Mayner credits the ability of the city, school district and chamber to work together as one of the main reasons why he believes that the city has been so successful at accomplishing so much in just a few years.
“We have a really unique relationship in Mesquite of everyone working together. You don’t have to travel very far to find cities that lack the cooperation you see here,” Mayner said. “You have to have the cooperation to make a city really great, and we have that here.”
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